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A Douta Ignorância

Política, Economia, Literatura, Ciência, Actualidade

A Douta Ignorância

Política, Economia, Literatura, Ciência, Actualidade

Lido no Câmara Corporativa

Rui Passos Rocha, 09.01.11

[...] First lie to yourself about what grade the diamond is; then you can sincerely tell your customer "the truth" about what it's worth. As I would tell my salespeople: If you want to be an expert deceiver, master the art of self-deception. People will believe you when they see that you yourself are deeply convinced. It sounds difficult to do, but in fact it's easy -- we are already experts at lying to ourselves. We believe just what we want to believe.